Your smart choice across applications

When your packaging needs to strike the perfect balance between performance and efficiency, ProVantage SmartKraft Brown delivers. Combining a fresh fibre top ply with a recycled fibre base, it provides the strength, premium appearance and runnability needed for a wide range of applications and demands. From FMCG and fresh produce to eCommerce and heavy-duty packaging, it helps optimise material use without compromising protection or reliability.

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Performance that fits your needs

Achieve the right balance between performance and efficiency with packaging tailored to your product's size, weight and shape. Combining 30% unbleached fresh fibre with 70% recycled fibre, ProVantage SmartKraft Brown delivers a resource-efficient solution without compromising on performance. 
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Protected across the supply chain

Protect your packed goods by using paper with high strength and compression resistance that help withstand internal pressure and transport stress. Produced in Europe from responsibly sourced fibres, ProVantage SmartKraft Brown is based on end-to-end expertise to help optimise box performance and composition.

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Consistent paper quality

Benefit from consistent paper quality that delivers an elevated look and feel for premium printing. Excellent runnability supports smooth converting and packing, helping to maximise production efficiency.